Worldwide attention has been riveted on the prospect of global climate change and the pressure to reduce the emissions of greenhouse gases. There has been growing public pressure for companies to incorporate "green" initiatives and sustainability as a core of their business strategy. According to the findings of the study, for businesses, there is a recognition that corporations have a role to play in sustainability, understanding and growing their business opportunities and consumers' competitive choices, and evaluating the different costs and profits.
Results of the survey also found:
- 47% will buy new applications to implement green initiatives
- 39% will contract with external consulting organizations to assist in implementation
According to Jill Feblowitz, practice director at Energy Insights, "Across the sectors we've studied, we see significant increases in the emphasis that sustainability projects have received. We're pleased to report that sustainability influencers are plowing ahead with executive support and that spells good news for software and service providers."
About IDC's Industry Insights Companies
IDC's Industry Insights companies provide industry executives with research-based advisory and consulting services that enable information technology (IT) and business executives to maximize the business value of their technology investments. Industry Insights cover the industry value chain for energy, financial services, government, health, and manufacturing. Staffed by senior analysts with extensive experience in their industries, Industry Insights provide a portfolio of offerings that are relevant to both IT and business needs.
IDC is the premier global provider of market intelligence, advisory services, and events for the information technology and telecommunications industries. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.
For more information, contact:
Sandra Collins
scollins@idc.com
508-988-6746
Sarah Murray
sarahbethmurray@gmail.com
781-794-3214
